IDEA Series - Terminated Vistas
There is a thing that many mall builders know - major retailers know - monument builders know - that somehow in our North American street plans we forgot. The value of the Terminated Vista. It was not just convenient geometry that Sears, Hudsons Bays, Macys, JC Penny, Simons, and other national and international mall retailers always want the end of the hall. They know that being at the end of the hall means that they can be seen from the entire length of the hall - that their brand will be the focus, that all the other retailers will be the frame for them at the end. People will provide directions relative to them. "Its down near Sears". Under Napoleon the 3rd, Georges-Eugène Haussmann famously rebuilt Paris into the City we know it as today - with staggering monuments terminating the vistas down broad boulevards. This one thing is the foundation of why Paris came to be known as one of the worlds most beautiful cities, and in fact, when you look at pictures of cities great